article thumbnail

This is the Most Amazing Marketing Book. And I can prove it.

Businesses Grow

How obsession with metrics can actually undermine your business Why Google loves 2,000-word blog posts. But it gets better You might be asking, how can this possibly get better? Well it can, because between now and June 02, this book is available as a Kindle edition for just $2.99!

article thumbnail

A Ninja Introduction to Marketing

Exposure Ninja

Important Marketing Terms Along the way, and within this guide, you’ll learn many marketing terms that you’ll need to commit to memory, including: Marketing channel — what you use to get your message out, for example, direct mailing, social media, or email. What’s Next?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Put Your Website At the Center of All Your Marketing

Duct Tape Marketing

It should have a strong SEO strategy , complete with metadata, keyword research, and off-page elements. Logos, color schemes, and the voice and tone adopted in copywriting should sync up with what visitors will find if they end up on your website. That means creating a website with a modern promise and trust elements.

article thumbnail

Content Marketing-driven Lead Generation Ideas

Scoop.it!

Some of the best ways to consolidate your content for SEO are to delete all the irrelevant, outdated and thin content and focus on a long-form copy that actually helps people solve a specific problem. You can also repurpose old blogs – fill in the blanks and make sure they have the right length, keyword structure, and density to rank higher.

article thumbnail

7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

Whether you’re selling via email, direct mail, or social selling, highlight the benefits as well as the features of your product. Copywriters know how to sell benefits. For most retailers with optimized and high-functioning websites, SEO and email marketing are more beneficial than a Facebook page.

article thumbnail

The AIDA Model Explained: What Is It & How to Use It?

Markinblog

This model can be used by: Copywriters focusing on promotional takes that encourage readers to take immediate action. These include web pages, emails, paid advertisements, direct mail pieces, and even radio and TV ads. Which Marketing Strategies Can Be Attributed to the Attention Stage? PPC advertising. Social media advertising.

article thumbnail

How to Learn Marketing

Exposure Ninja

Marketing Channel — what you use to get your message out (for example, direct mailing, social media or email. Get Weekly Marketing Tips Join 20,000+ marketers Marketing tips direct to your inbox First Name * Email Address * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

PR 52