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How To Develop Buyer Personas: A Crash Course

Pam Didner

I’ve discovered that a persona is also essential for content planning, especially global content planning. So, I often encourage my clients to take buyer personas that corporate has created and add additional layers of details as they see fit per the marketing function they work on.

Gen Z 50
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.