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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. From profile optimization and SEO to content posting and engagement, this guide covers everything you need to turn your LinkedIn profile into a brand-building, lead-generating machine. It really is a no-brainer.

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The Importance of Email Marketing and How to Do it

Lynton Web

Automated Email Journeys : Automation has allowed for the creation of triggered emails based on user behavior. These automated journeys provide timely and relevant content to users based on their interactions with a website or product, enhancing customer experience and engagement. Why is Email Marketing Important?

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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. Many B2B companies struggle to reach their target audience effectively, resulting in low lead generation and conversion rates. What is B2B digital marketing?

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

How to apply personalization through Content Marketing? Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. How to measure your results? Keep reading to learn more! Pure customization!

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Important Marketing Terms You Should Know

Exposure Ninja

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further. So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. Assumptions.

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