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A Ninja Introduction to Marketing

Exposure Ninja

The Fundamentals of Marketing Before you build a marketing strategy, you need to understand the fundamentals of marketing These fundamentals are made up of the seven Ps : Product Price Place Promotion People Process Physical evidence. Learn about some of the most popular marketing methods from our yearly survey.

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How to Learn SEO Completely Free (Including Step-by-Step Guides)

Exposure Ninja

Among other innovations, Copyblogger founder Brian Clark coined the term “cornerstone content” in blogging and search marketing. This is the first resource on the list to consider SEO from a copywriting point of view and the site includes some excellent introductions to copywriting. ProBlogger. HubSpot Academy. Codecademy.

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7 Effective B2B Digital Marketing Strategies

Sachs Marketing Group

Insights from competitive research: Gather and analyze information about competitors, such as their marketing strategies, products, pricing, and customer reviews. How your team will handle responsibilities: Outline the roles and responsibilities of each team member involved in the marketing plan.

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The 11 Best Abandoned Cart Emails To Win Back Customers

Hubspot Marketing

Morgan Jacobson, an inbound marketing specialist on the ecommerce team at HubSpot, wrote about abandoned cart emails in this blog. Copywriting: The copy should be snappy, concise, and compelling. Great copywriting is interesting enough to entice someone to complete their purchase. See some examples below. Whiskey Loot.

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Free Email Marketing Tools that Will Save You Time (& Money!)

Litmus

HubSpot – Best for an all-in-one marketing solution HubSpot , the third most common ESP that email teams choose, is an email marketing software focused on inbound marketing strategy. You can also measure your sales, sign-up, and campaign performance with the free version of this email marketing software.

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13 Social Media Calendars, Tools, & Templates to Plan Your Content

Hubspot Marketing

By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. Price: Free. Marketers might already use Excel for different types of reports and data analysis in their roles, but this multifaceted tool is perfect for social media content calendar organization, too.

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The Best Marketing Conferences of 2020

Marketing Insider Group

One of Europe’s major digital marketing conferences, Marketing Festival offers a program of lectures and workshops covering what’s important in the marketing industry today, as well as what we can all look forward to in the future. SiriusDecisions Summit is an annual sales and marketing conference aimed at B2B professionals.