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How to get AI to write copy in your brand voice — from picking the right platform to training your GPT

Hubspot Marketing

When generative AI first came out, I was skeptical. While it came up with some good ideas, I saw it more as a novelty than a real copywriting tool. Honestly, I didn’t believe “great” and “on-brand AI copywriting” would ever belong in the same sentence. And, I’m going to show you how. It really comes down to personal preference.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. On the flip side, inconsistency confuses consumers, limiting your chance to generate leads. Generally speaking, each playbook should have five main parts. Marketing strategy.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Content personalization consists of using customer (or user) data to deliver publications, messages, and offers based on the interests, behavior, or maturity of the customer within the purchase journey. For example, what you see on Netflix or Amazon Prime is not the same as what other users see. How to measure your results?

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How to Run Facebook Ads That Convert

Neil Patel

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. You can target your ads based on factors such as user location, age, gender, interest, relationship status, and education. Overall, it’s likely that you’ll convert more users into customers. Here’s how to do it.

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A Beginner’s Guide to Successful Email Marketing

Neil Patel

Search Engine Journal uses a small form in their right side bar offering daily news — they also ask about what topics they user is interested, which helps them send more valuable content. You can also offer a checklist, ebook, white paper, or another downloadable asset. Follow Email Marketing Laws and Regulations.

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101 Landing Page Optimization Tips

Unbounce

A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. Understand the technical limitations of your audience Are they primarily iPhone users?

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further. So, consider these tried-and-true tips from email and copywriting experts as simply a jumping-off point as you fine-tune what works best for your audience. Got a waitlist?