CRM Customer Acquisition Finance Marketing Automation Platform 
Martech
JANUARY 25, 2022
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.
Rock Content
APRIL 27, 2020
To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? What are the differences between Marketing Automation, email marketing, and CRM tools? Keep reading!
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Use Insider
APRIL 17, 2023
And we get it; marketers are consistently tasked with spending less and delivering more. Investing in a new tool comes with hoops to jump through and, typically, a finance team and various stakeholders to get on board. The cost of doing nothing A common objection we hear is budget—specifically: not having enough of it.
Content Marketing Institute
NOVEMBER 27, 2018
Email marketing automation, Jessica says, can “bring that ship of people to your great content, with the goal of them spending time with you, getting to know you better, and maybe moving down that funnel.”. Demand-side platform (DSP). Customer data platform (CDP). Data management platform (DMP). The lesson?
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
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