Adobe Experience Cloud Blog

FEBRUARY 28, 2017

Start by understanding the current state of adoption for each solution/product/capability that a customer has purchased. You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform.

Customer Marketing 131

Customer Marketing Customer Thought Leadership Marketing 131

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Adobe Experience Cloud Blog

JUNE 11, 2014

There is so much data available to marketers today. All of this data should be utilized to keep marketers informed about customer behaviors and context within their “customer journey.”. organizations interact with customers and prospects in five or more channels. Is the future of digital marketing here?

Digital Marketing 134

Digital Marketing Customer Journey CRM Retail 134

Adobe Experience Cloud Blog

AUGUST 24, 2016

In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Don’t leave this on the table for others to grab—start implementing customer marketing today. Develop a Customer Journey. But how can you get started? Start With Your Goals.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91