2022 CPL and CAC Benchmarks [HubSpot Research]
Hubspot Marketing
JULY 22, 2022
Conducting market research to better understand the target audience (55.8%). Using a CRM (Customer Relationship Management Software) to streamline their sales cycle (53.8%). Marketing Channels with the Highest and Lowest CAC. Marketing Channels with the Lowest CAC. said the same about email marketing, 41.4%
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