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25 Best Email Marketing Tools to Dominate Inboxes in 2024

Customers.ai

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

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The data disconnect: Why understanding your data landscape matters more than ever

Martech

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

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A roundup of the latest AI-powered marketing technology releases

Martech

To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function. Business email address Subscribe Processing. With so many new AI products coming out, it can be hard to keep track of them. Get MarTech! In your inbox.

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CDP use case for targeting lapsed customers: Best of the MarTechBot

Martech

email, direct mail, SMS) and timing for reaching out to lapsed customers. Marketing analyst: Analyze customer data, segment lapsed customers, and measure campaign performance. CRM manager: Manage customer data within the CDP, create personalized offers, and execute the campaign.

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2022 CPL and CAC Benchmarks [HubSpot Research]

Hubspot Marketing

Conducting market research to better understand the target audience (55.8%). Using a CRM (Customer Relationship Management Software) to streamline their sales cycle (53.8%). Marketing Channels with the Highest and Lowest CAC. Marketing Channels with the Lowest CAC. said the same about email marketing, 41.4%

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A snapshot of the email service provider landscape

Litmus

Litmus works alongside any email service provider and is proudly ESP-agnostic. Litmus integrates with the email marketing platforms your team uses every day. Maximize your marketing technology investment, increase efficiencies through simplifying processes, and reduce errors with ESP Syncing and the Litmus Extension.

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Send Your Clients A Birthday Email That's Sure to Get Engagement

Hubspot Marketing

Garnering goodwill that will likely lead to word-of-mouth marketing and referrals. Increasing retention ( 80% of retail professionals indicate that email marketing is their greatest driver of customer retention). According to Experian , birthday emails can be a powerful play for businesses. Birthday Email Subject Lines.