Adobe Experience Cloud Blog

FEBRUARY 28, 2017

You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform. Interested in learning more about the Engagement Economy and how it will affect you and how you market?

Customer Marketing 131

Customer Marketing Customer Thought Leadership Marketing 131

Customers.ai

JANUARY 3, 2024

Contact-based marketing involves: Personalization : Tailoring marketing messages and offers to address the unique interests and pain points of each contact. Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Adobe Experience Cloud Blog

OCTOBER 23, 2019

Enrico De Leon , Associate Director, Marketing Operations, AMRI Global. Erin Bickford , Director, Global Digital Marketing Strategy, Manulife. Euan Howden , Director, Marketing Platforms and Campaigns, Education New Zealand. Grace Brebner , Product Manager, Marketing Automation & CRM, Tourism Holdings LTD.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

Customer Journey 52

Customer Journey CRM Promotion Whitepaper 52

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Acquisition Marketing. Affiliate Marketing. Customer Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Hubspot Marketing

MARCH 29, 2023

Whether you're new to market research, this guide will provide you with a blueprint for conducting a thorough study of your market, target audience, competition, and more. Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

Market Research 145

Market Research Marketing Marketers Price 145

Chief Martec

AUGUST 29, 2022

So SaaS vendors started investing more in “customer success” — which essentially amounted to services to help customers unlock the value of their products. They offered training and education services (for two great examples at scale in martech, consider HubSpot Academy and Salesforce Trailhead ).

Transform 123

Transform Law Non-Profit CRM 123