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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

OCTOBER 24, 2022

Among other best practices, consider investing in a CRM, offering omnichannel support via email, phone, online chat, or social media, and training your customer service reps to use customer interactions as opportunities to build brand loyalty. Leveraging your CRM to its fullest potential (16%). Lead generation (15%).

Gen Z 89
Gen Z Millennials Transform User-Generated 89
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Take sales CRM Pipedrive.

Thought Leadership 89
Thought Leadership Whitepaper eBook User-Generated 89
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