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Demystifying Direct Mail Attribution: Track & Report Results, for Real!

DirectMail2.0

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!,

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Outbound Lead Generation: 6+ Strategies That Actually Work

Lusha

You can do this through: Phone calls Emails Social media Direct mail The main idea is to create opportunities by actively seeking out and talking to potential customers. Using Sales Automation and CRM In outbound sales, time is crucial. Manually tracking leads, sending emails, and scheduling follow-ups can waste your time.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more. Building Relationships : Establishing and nurturing long-term relationships with key decision-makers through ongoing, relevant, and value-added interactions.

CRM
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What is Account-Based Marketing (ABM)? 2024 Guide: Definition, Benefits, Challenges & Implementation Steps

Lusha

It’s about orchestrating a symphony of personalized interactions across email, social media, direct mail, events, and more. Your marketing team might have valuable customer information in their CRM, while your sales team has insights stored in their system. Another common issue is siloed data.

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Important Marketing Terms You Should Know

Exposure Ninja

Examples include TV and radio adverts, telemarketing, direct mail and online ads. Customer Relationship Management Software (CRM) Customer relationship management software (CRM) is the software you use to manage and store customer details. For example, the sales and marketing teams may work on OKRs together.

PR
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Unlocking Exponential Growth: The Blueprint to Scale Your Business

Duct Tape Marketing

The holistic approach to management involves continuous improvement, rigorous attention to Key Performance Indicators (KPIs), and recalibration for effective decision-making, laying the groundwork for unlocking exponential growth in any business. It happens so often. I mean, you can't just say, this is it.