CXL

MAY 27, 2022

Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Someone who prefers to read might download an ebook after reading a blog post.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

CXL

MAY 27, 2022

This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. Focus on thought leadership over hard selling.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Hubspot Marketing

MARCH 11, 2024

Whether you publish blog posts, videos, courses, or ebooks on your website as part of your content strategy, you should consider using categories. For example, HubSpot’s customer platform has a plethora of tools: CRM, marketing automation, email marketing, sales, help desk, website builder , and more.

Affiliate Marketing 85

Affiliate Marketing User-Generated Marketing Marketers 85

Duct Tape Marketing

MAY 26, 2020

Create Target Market Personas. This might be data from your CRM, email service provider, website, or social media analytics. In addition to giving you great SEO juice and breathing new life into old content, it can also establish thought leadership in specific areas that are important to your different personas.

Non-Profit 95

Non-Profit Millennials Thought Leadership User-Generated 95

Exposure Ninja

JULY 5, 2023

A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign. Example: A B2B SaaS company offers free eBooks, webinars, and blog posts covering topics such as software implementation, best practices, and industry trends. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145