Litmus
DECEMBER 18, 2023
Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform. Experience managing campaign execution across multiple channels.
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Hubspot Marketing
JANUARY 23, 2023
Where Will Marketing Leaders Cut Costs In A Recession? If a recession occurs, 1 in 4 marketing leaders expect to see budget cuts in their paid social media content, followed by organic social content, print ads, email marketing, and video content. What Skills Should Marketers Focus on for Career Growth?
Martech
JANUARY 13, 2022
That includes: Multi-attribute lead scoring across sales and marketing touches. Real-time data capture and bi-directional data integration sync with CRM. Marketers can prioritize the best leads with quality and urgency ratings. Tasks can also be managed from within CRM systems. Support for two-way synchronization.
Hootsuite
AUGUST 6, 2021
If you want to level up the role social plays within your organization, you should also consider raising compensation for senior social marketers to match the pay for other lead marketing roles. It looks like using proactive social listening to find themes and ideas for your marketing campaigns. Request a Demo.
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