Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. Who is your target audience?

Thought Leadership 93

Thought Leadership CRM Promotion Place 93

Adobe Experience Cloud Blog

JUNE 26, 2015

Here are some examples of projects that data-hungry interns can nosh on: Have you received a list from a third-party event without email addresses? Ask your intern to pull email addresses for people you have in your CRM. Do you have some sales emails in your marketing automation system that no longer apply? If so, at what level?)

Thought Leadership 131

Thought Leadership Telemarketing Event Marketing Food 131

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Take workflow tool Zapier : Event professionals can create “zaps” for their specific needs and synchronize movement between applications (e.g., automatically adding new contacts from your CRM to your engagement platform—and saving your team countless hours of manual labor). Tell me about your plans in the comments.

Thought Leadership 134

Thought Leadership CRM Communications Social Media Marketing 134

Adobe Experience Cloud Blog

AUGUST 28, 2015

Cue marketing automation ! Marketing automation software empowers marketers by creating workflows to automate marketing programs, campaigns, and processes, including event management and promotion and post-event follow-up with targeted messaging that takes their persona and event attendance into account.

Management 134

Management Thought Leadership CRM Promotion 134

Marketing Insider Group

JUNE 14, 2020

This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. This is where effective thought leadership comes in. The Biggest Challenge in Content Marketing: Developing a Customer-Centric Mindset.

Content Marketing 126

Content Marketing Whitepaper Thought Leadership Marketing 126

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145