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How to Optimize Your Event Marketing Campaigns: Before, During and After Events

Duct Tape Marketing

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Frost and Sullivan report that the live events industry is worth around $512 billion. Just as other marketers trace the buyer’s journey, you must trace the attendee’s journey. (In

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

CRM 132
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17 Apps to Improve the B2B Customer Experience

Hubspot Marketing

If apps are disconnected from one another and the CRM, companies lose valuable customer information. Marketing Hub’s robust ecosystem of B2B marketing integrations connects customer-facing tools to provide GTM organizations with a single source of truth while maintaining flexibility.

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Jambo account-based marketing platform joins ON24 Partner Network

Martech

Promote events and webinars to target accounts via account-based ads and email. View all digital marketing campaign performance at an account level. Last fall, they also plugged into HubSpot’s CRM. We’d expect to see more ABM integrations with events technology like ON24’s.

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Integrate launches app to capture lead data on the move

Martech

The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems. With the return of events for B2B marketers, efficient collection of lead data is back on the agenda. It’s easy enough to capture data at your own events or your own booths by scanning badges.

CRM 86
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17 Apps to Improve the B2B Customer Experience

Hubspot Marketing

If apps are disconnected from one another and the CRM, companies lose valuable customer information. Marketing Hub’s robust ecosystem of B2B marketing integrations connects customer-facing tools to provide GTM organizations with a single source of truth while maintaining flexibility.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

CRM 103