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Is Your Marketing Data Missing Your Most Powerful Data Set?

Adobe Experience Cloud Blog

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). The post Is Your Marketing Data Missing Your Most Powerful Data Set?

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How to craft a winning event strategy: A 7-step framework

Martech

However, each type of event also requires a different approach when it comes to generating and following up on those leads. Webinars and podcasts, for example, are great for delivering thought leadership and establishing your brand as an authority in your space.

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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

Marketers today (and really, all customers) want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Let us know!

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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

Content Marketing World (September 8-11) – Cleveland, OH. CRM User Group Summit (October 13-15) – St. What were your favorite events of 2013? Feel free to share your thoughts below. Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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3 Account-Based Marketing Mistakes You Can’t Afford to Make

Adobe Experience Cloud Blog

Here are some of the ways account-based marketers can work with other teams and departments to leverage their programs for an integrated ABM strategy: Events: Event marketers humanize your brand, creating opportunities for buyers and sellers to meet face-to-face.

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Summer Is Here—Bring on the Interns!

Adobe Experience Cloud Blog

Here are some examples of projects that data-hungry interns can nosh on: Have you received a list from a third-party event without email addresses? Ask your intern to pull email addresses for people you have in your CRM. Do you have some sales emails in your marketing automation system that no longer apply? If so, at what level?)

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Is Your Marketing Data Missing Your Most Powerful Data Set?

Adobe Experience Cloud Blog

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). The post Is Your Marketing Data Missing Your Most Powerful Data Set?