CRM Global Marketing Place Thought Leadership 
Adobe Experience Cloud Blog
OCTOBER 21, 2020
As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. That’s a lot of work for a marketing team of three, but we managed it with speed and confidence with Marketo Engage.
Customers.ai
JANUARY 26, 2024
How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times. Although Metadata.io
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Adobe Experience Cloud Blog
OCTOBER 14, 2008
Over the past couple years, large customers in the technology industry have focused on what they consider emerging markets: global and SMBs. Vendors focused on financial service organizations are not only re-targeting and re-messaging, but are re-productizing to move away from those markets they had recently been wooing with vigor.
Adobe Experience Cloud Blog
JANUARY 2, 2014
Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Cristan describes their team structure as: Manager, Marketing Operation s – Overall marketing automation manager and administrator. (1 Marketing Automation'
Adobe Experience Cloud Blog
OCTOBER 2, 2015
For instance, this past weekend I went camping, and for those of you who know me, you know that the whole sleeping-in-a-tent-and-singing-songs-around-the-campfire routine isn’t my cup of tea…well, unless this is all taking place under the roof of the Four Seasons. DMA and Global Marketing Conference – Oct 4 th - 7 th – Boston, MA.
Adobe Experience Cloud Blog
JANUARY 2, 2014
Websense, a global leader in the data security industry, is succeeding in their usage of marketing automation due to a strong team structure and savvy manager. Cristan describes their team structure as: Manager, Marketing Operation s – Overall marketing automation manager and administrator (one full-time employee).
Adobe Experience Cloud Blog
NOVEMBER 17, 2016
Jeff Canada, Manager of Global Marketing Operations at Quantcast, cautions about focusing on the tool du jour and losing focus on the things that matter. Clean marketing automation data means clean CRM data downstream and greatly increases the effectiveness of your targeting and the accuracy of your reports.
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