Martech

DECEMBER 13, 2022

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Dig deeper: What is digital transformation? Dig deeper: More than 60% of B2B marketers say martech stack is too complex. Bad stack features to avoid.

Transform 97

Transform Customer Journey CRM Marketing Automation Platform 97

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. billion China $2.88

Market Research 90

Market Research Non-Profit Transform Marketing 90

Hubspot Marketing

DECEMBER 22, 2023

Data Analysis and Reporting AI tools automate complex data analysis and transform insights into easy-to-understand reports and compelling visualizations. Here's something to think about About 45% of marketers in our survey use generative AI for this exact purpose. They could then reshift to other marketing tasks.

Branding 117

Branding Transform User-Generated SEO 117

Hubspot Marketing

OCTOBER 24, 2022

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. Improving sales and marketing alignment. Leveraging your CRM to its fullest potential (16%).

Gen Z 97

Gen Z Millennials Transform User-Generated 97

Martech

JULY 14, 2022

To enhance the alignment between B2B sales and marketing teams, vendors are also adding sales enablement tools that automatically activate sales triggers based on CRM account reporting, and provide lead-to-account mapping, for example. The goal is to streamline the “hand-off” of leads from marketing to sales. What it is.

Direct Mail 112

Direct Mail Customer Acquisition Marketing Marketers 112

Unbounce

JULY 14, 2023

And now so many of the tools really just use drag and drops to essentially, shape data, feed your martech stacks, create your lists, for CRM initiatives, and so on. What do you think is a marketer’s biggest challenge right now? [00:04:51] You lead complete and total digital transformations, even at the enterprise level.

Transform 52

Transform Marketing Marketers CRM 52