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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

equivalent of the GDPR , the European law about data protection and privacy that serves as the gold standard for privacy compliance. New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records.

Law 130
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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

Hubspot Marketing

Pro tip: We have a free content assistant ChatSpot , which combines the power of ChatGPT with unique data sources like HubSpot CRM to streamline your working day. Explore potential disruptions, changing customer expectations, or even the impact of new technologies. Need to understand the overly complicated law?

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First, second and third-party data: what are the advantages of a data strategy

Rock Content

This management approach consists of the collection, study, and use of data in marketing decision-making. It is clear that business models like Netflix facilitate the generation of first-party data, but more “traditional” markets are investing in technological solutions to promote constant interactions with the consumer.

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The business case for UX

Econsultancy

UX encompasses many other disciplines, including human-computer interaction, interaction design, visual design, process management and information architecture. Figure 1: Martech’s Law Source: Chiefmartec.com (reproduced with permission). The key to getting buy-in is to present the strategy on management’s terms.

Law 52
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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Adobe Experience Cloud Blog

It is more and more common these days to see a director of “demand gen’ working alongside of counterparts who manage closely aligned departments such as marketing communications and corporate communications. One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. Moore’s Law ).

CRM 104
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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

Popular content management systems launched “cookie fever” This led almost all professional websites, especially e-commerce shops, to adopt cookies as a feature to optimize navigation on their pages. Such law establishes the rights that citizens have regarding how companies use their data. Compliance with regulations.

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The Optimizely Podcast - episode 26: digital evolution in a climate of rapid change

Welcome Software

I am Laura Dolan, your host, and today we are joined by Dom Graveson , who's the director of strategy and experience at Netcel and Deane Barker , who is the global director of content management here at Optimizely. How's it going, gentlemen? Dom Graveson: Yeah, very good, thank you. How are you? Laura Dolan: Doing well, doing well.