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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

It adds the current digital transformation context, marking the technical and cultural transition from traditional to digital processes. In this new scenario dominated by searches, devices, and online services, consumers expect personalized experiences. In his publication on Marketing 3.0, Yet now we’ve reached Marketing 4.0,

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The Optimizely Podcast - episode 26: digital evolution in a climate of rapid change

Welcome Software

Netcel are a digital product and experience development company, so we build everything from kind of websites through to integration with CRM, marcoms, basically building digital experiences on the Optimizely platform. So what do we mean by digital evolution as opposed to the more traditional concept of digital transformation?

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The Optimizely Podcast - episode 26: digital evolution in a climate of rapid change

Welcome Software

Netcel are a digital product and experience development company, so we build everything from kind of websites through to integration with CRM, marcoms, basically building digital experiences on the Optimizely platform. So what do we mean by digital evolution as opposed to the more traditional concept of digital transformation?

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First, second and third-party data: what are the advantages of a data strategy

Rock Content

Among the countless innovations of the 21st century, the development of a “currency” has completely transformed the way professionals, companies, and consumers view the market for products and services. Automation of CRM campaigns. European data protection law and its impacts. Source: eMarketer.

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Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

This is where you see the people who are building web sites and applications and creating new offerings, I think of them as “market makers”, and they are actually creating these new technology offerings for an external audience then building them internally. A: That is a great question!

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