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When is a martech stack too complex?

Chief Martec

The pandemic motivated an enormous investment in digital transformation for companies, adding a ton of new technologies in all corners of their tech stacks. These encompass a ton of new tools and tactics that have expanded the scope of martech operations at many companies. GDPR and privacy laws = increased complexity.

Transform 125
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How to protect customer trust when using AI

Martech

Dig deeper: How to transform customer experience with AI 2. ‘Is For example, a B2B SaaS company leveraging AI for personalized marketing should outline how customer data is encrypted, stored and processed and how they ensure compliance with data privacy laws. Is this content authentic, or just AI-generated fluff?’

Customer 106
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Why ChatGPT will profoundly transform every marketing career, starting now

Businesses Grow

I experiment with every new technology so I can be a better consultant, teacher, and author. This technology levels the playing field and makes everybody an excellent content creator. In 2023, marketing and the marketing profession will be transformed. The ChatGPT struggle. I am a person who explores the edges.

Transform 145
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

antitrust and consumer protection laws in June. Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Microsoft Advertising launched a series of new generative AI tools for advertisers.

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Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

New laws are being implemented to restrict such usage, including what data organizations can collect and use, how data must be stored, and providing customers with opt-out and deletion rights. of marketing leaders reporting that new technologies are replacing marketing employees in their companies by “a great deal” and 57.6%

CMO 130
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The Optimizely Podcast - episode 26: digital evolution in a climate of rapid change

Welcome Software

So what do we mean by digital evolution as opposed to the more traditional concept of digital transformation? And what we are trying to encourage now, and what we are building within the businesses that we work with is this approach to digital, which is more of an evolution rather than the transformation.

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The Optimizely Podcast - episode 26: digital evolution in a climate of rapid change

Welcome Software

So what do we mean by digital evolution as opposed to the more traditional concept of digital transformation? And what we are trying to encourage now, and what we are building within the businesses that we work with is this approach to digital, which is more of an evolution rather than the transformation.