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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Marketers need to stay flexible and embrace new technologies and strategies.

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Building a future-ready marketing operations team

Martech

Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support. Mary began to tackle this new marketing landscape with the end in mind. Non-judgmental.

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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends. As we highlighted throughout this article, consumer behavior is always changing and requiring companies to adapt to new technologies and new forms of consumption.

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What's a Competitive Analysis & How Do You Conduct One?

Hubspot Marketing

Competitive Analysis in Marketing Every brand can benefit from regular competitor analysis. You could find some of this information by searching through your CRM and reaching out to those customers who mentioned they were considering your competitor. Find out what made them choose your product or service over others out there.