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What Is Demand Generation? [FAQs]

Hubspot Marketing

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Don’t let the future of marketing catch you by surprise!

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Building a future-ready marketing operations team

Martech

Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support. Mary began to tackle this new marketing landscape with the end in mind. Digital Marketing Knowledge.

Marketing 101
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Content Automation: How is it changing content marketing

Scoop.it!

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. Here, we will discuss how automation is changing content marketing forever! So let’s first discuss how content automation works?

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How to edge out your competition with market research

Sprout Social

Again, today’s marketing world evolves at a rate that’s difficult to keep up with. New marketing tools. There’s a reason why 55% of people are overwhelmed when trying to learn about a new product. By monitoring market trends through research, you can figure out the best tactics for reaching your target audience.

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How to Develop a Customer Acquisition Strategy That Works for You

Marketing Insider Group

Leveraging data and analytics isn’t just a new marketing trend —it’s a direct path to learning what’s working, what’s not, and how you can improve. Are you looking to increase website traffic, boost conversions, or enhance engagement? Choose metrics that give you insight into these areas.

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What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015

Adobe Experience Cloud Blog

The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year. Here are 5 emerging mobile marketing trends for you to take advantage of now : 1. Apps are the new landing page.