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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share.

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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Marketers need to stay flexible and embrace new technologies and strategies.

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Building a future-ready marketing operations team

Martech

Together with AI advances and a marketing landscape of rapidly changing technology and consumer buying behaviors, they produced a “perfect storm” that could destroy the best of her efforts, even with the most competent support. Mary began to tackle this new marketing landscape with the end in mind. Non-judgmental.

Marketing 108
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The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

Adobe Experience Cloud Blog

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.

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How to Become a Fractional CMO

Duct Tape Marketing

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. They understand current marketing trends like digital media landscape shifts or customer preferences evolution because they work with various clients across sectors concurrently.

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What is AI marketing? Everything digital marketers need to know

Unbounce

Here’s what you need to know about AI marketing: What is AI marketing, anyhow? What are some types of AI marketing? Will marketers be replaced by AI? How do I add AI to my marketing strategy? What are some AI marketing trends? What is AI marketing? What concerns are there about AI?

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Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

Digital Marketer

AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.