Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times. Although Metadata.io

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

OCTOBER 14, 2008

B2B marketing is my passion because it's strategic, always changing, and always broken. I can talk all day about anything (ask anyone who knows me about this), but my real expertise is the "top of the funnel" — that is, outbound marketing, lead generation, lead development, and inside sales.

Thought Leadership 80

Thought Leadership Whitepaper Outbound Marketing Manufacturing 80

Adobe Experience Cloud Blog

JUNE 9, 2017

People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data). A Nascent and Confusing Market.

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 3, 2014

The first thing your marketing department needs is their own database of record, which needs to be synced with your CRM tool. At Marketo, we do this with our Customer Engagement engine , which places each potential (or current) customer on a suitable track. Lifecycle Marketing' Execute Across All Channels.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 3, 2014

The first thing your marketing department needs is their own database of record, which needs to be synced with your CRM tool. At Marketo, we do this with our Customer Engagement engine , which places each potential (or current) customer on a suitable track. Lifecycle Marketing' Execute Across All Channels.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145