Adobe Experience Cloud Blog

JULY 6, 2017

Your outbound marketing campaigns have to keep up. Everyone Wins with a Good Drip Marketing Strategy. An effective drip marketing strategy is a substantial investment to set up, but once it’s in place, the results are inspiring. And make sure, again, that you’re A/B testing subject lines and learning what works.

Outbound Marketing 134

Outbound Marketing Communications Thought Leadership User-Generated 134

Rock Content

SEPTEMBER 18, 2017

Outbound Marketing. Outbound marketing was more popular before digital marketing, though it still has its place. This is a term that comprises some of the more traditional marketing activities such as trade shows and conferences, cold calling potential leads, direct mail and even television.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Customers.ai

JANUARY 26, 2024

How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. What are the best practices for using B2B marketing tools?

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience. Repurpose webinars and establish thought leadership. Place landing pages before offering your in-depth videos.

Promotion 126

Promotion Outbound Marketing Thought Leadership Marketing 126

Adobe Experience Cloud Blog

APRIL 21, 2020

Email marketing strategy can be one of your strongest tools right now. Shelter-in-Place brings with it a level of isolation that makes us value inbound communication. Don’t Fatigue Your Audience: Many of us are operating from a place of fear as we navigate this new period in history.

Email Marketing 173

Email Marketing Marketing Strategy Outbound Marketing Thought Leadership 173

Customers.ai

MARCH 26, 2024

While it’s great to see marketers evolving to video (we know the impact video ads can be extremely positive), it’s time to move away from those boring corporate videos. In: Thought Leadership Ads & Personal Videos What do these two things have in common? Important Next Steps See what targeted outbound marketing is all about.

B2C 111

B2C Advertising Advertisers Outbound Marketing 111

Adobe Experience Cloud Blog

AUGUST 24, 2015

According to Forbes: 71% of B2B marketers use content marketing to generate leads. 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Content marketing also generates 3 times as many leads as traditional outbound marketing and costs 62% less.

Real Estate 134

Real Estate Thought Leadership Telemarketing User-Generated 134

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. Pulse: If you're posting on LinkedIn Pulse, it's typically to build thought leadership and showcase your industry expertise.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111