Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. What is growth marketing? Forget flashy ads and vanity metrics. Reducing steps to purchase.

Customer 103

Customer Customer loyalty User-Generated Traditional Marketing 103

Use Insider

APRIL 23, 2024

Behavioral segmentation is usually combined with other market segmentation techniques like demographic segmentation and geographic segmentation. This enables brands to find valuable segments, analyze their behaviors, and uncover insights that can help them drive engagement, revenue, and customer loyalty.

Customer loyalty 52

Customer loyalty User-Generated Customer Journey Product 52

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. Customer marketing is a type of marketing that’s focused on helping you keep your existing customer base engaged with your company.

Customer Marketing 126

Customer Marketing Marketing Strategy Customer Customer loyalty 126

Marketing Insider Group

SEPTEMBER 2, 2020

CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results. An understanding of customer habits and trends. Customer lifetime value. Customer acquisition cost.

CMO 135

CMO Finance Key Performance Indicator Transform 135

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

CXL

JULY 21, 2022

This leads to greater brand awareness , revenues, and customer loyalty. Omnichannel marketing vs. multichannel marketing: What’s the difference? Both omnichannel marketing and multichannel marketing use more than one platform to engage audiences. Get into the mind of your customer.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. That’s where your marketing comes in ( more on that below ). Your marketing can serve many purposes, so what is your end objective?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52