Use Insider

APRIL 17, 2023

And we get it; marketers are consistently tasked with spending less and delivering more. Investing in a new tool comes with hoops to jump through and, typically, a finance team and various stakeholders to get on board. Attribution modeling can help to determine the specific impact of personalization on the customer journey.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Martech

JANUARY 25, 2022

A CRM system can help organizations combat this challenge by speeding up communication, offering insights to help anticipate needs, and orchestrating marketing activities to deliver relevant information to enhance customer journeys. It can also help them set goals and provide the product updates customers need.

CRM 97

CRM Finance Marketing Marketers 97

Content Marketing Institute

NOVEMBER 27, 2018

Email marketing automation, Jessica says, can “bring that ship of people to your great content, with the goal of them spending time with you, getting to know you better, and maybe moving down that funnel.”. Customer journey (intermediate). This is all orchestrated via Meritage Home’s marketing automation platform.

Email Marketing 95

Email Marketing CRM Real Estate Shipping 95

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 116

Marketing Automation Platform CRM Manufacturing B2C 116