Martech

FEBRUARY 19, 2024

Use data analytics to track and optimize the conversion rates at each stage of the customer journey. Customer churn prediction: Use data analytics to identify patterns and indicators of customer churn. Predictive analytics can help in proactively targeting at-risk customers with retention strategies.

Customer Acquisition 92

Customer Acquisition Analytics Customer Key Performance Indicator 92

Marketing Insider Group

SEPTEMBER 2, 2020

An understanding of customer habits and trends. A vision for the end-to-end customer journey that touches everything from customer service to product development. By developing a comprehensive strategy that hits on the CEOs agenda, CMOs become a partner and co-own future growth with key stakeholders.

CMO 135

CMO Finance Key Performance Indicator Transform 135

Sprout Social

JULY 14, 2023

If sales are disqualifying a large percentage of marketing qualified leads (MQLs) then misalignment is likely to be an issue. Conversely, if marketing collateral is not being used by sales or target market engagement rates are low, this also indicates a problem. This is why alignment seems challenging.

Key Performance Indicator 76

Key Performance Indicator Marketing Marketers Communications 76