Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. An understanding of customer habits and trends. A vision for the end-to-end customer journey that touches everything from customer service to product development.

CMO 135

CMO Finance Key Performance Indicator Transform 135

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. This, coupled with an exceptional customer experience, ultimately drives customer acquisition and retention to fuel your business growth.

Branding 111

Branding Health Customer loyalty User-Generated 111

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Martech

APRIL 19, 2023

Image created by Dall-E Why CMOs need to be technology aware The case for CMO engagement in technology was already compelling: Technology enables everything that marketing does. Bad technology choices will impact marketing performance. AI has tremendous potential across many marketing categories. drove this home.

CMO 113

CMO Customer Acquisition Transform User-Generated 113

Use Insider

OCTOBER 7, 2023

For example, the 360-degree customer view above, built by Insider’s customer data platform (CDP), shows the customer’s reachable channels, contact information, last visited product, last purchased product, total customer value, top visited categories, and other information.

Customer 52

Customer Customer Acquisition Customer Journey Transform 52