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The B2B case for retention marketing: 7 key tactics

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Dig deeper: Humanizing B2B: The key to better customer experience 3. This last one is a biggie.

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Unlocking the Power of Curated Content for Your Business

Businesses Grow

FEBRUARY 13, 2023

Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets. For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities.

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Pharmaceutical Shipping Branding Education 136
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