Martech

MARCH 1, 2024

Dig deeper: Humanizing B2B: The key to better customer experience 3. Penetration marketing Viewing customer acquisition as an expense or an investment, it follows that profitability emerges only with customer retention. This presents a compelling case for a new view of the importance of investing in the service function.

Gen Z 130

Gen Z Pharmaceutical Customer Acquisition Marketing 130

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 83

Pharmaceutical Branding Transform Finance 83

Martech

DECEMBER 14, 2023

As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. They offer a CRM solution to healthcare institutions and pharmaceutical companies. The B2B sales cycle is lengthy and complex. Depending on deal size, closing a lead can drag on for weeks and even months. Sales isn’t easy.

Pharmaceutical 88

Pharmaceutical CRM Customer Acquisition Communications 88

Martech

DECEMBER 1, 2023

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Cutting down costs on marketing and advertising.

Customer Acquisition 108

Customer Acquisition Customer CRM Pharmaceutical 108

Businesses Grow

FEBRUARY 13, 2023

For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities. Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets.

Pharmaceutical 134

Pharmaceutical Shipping Branding Education 134

Search Engine Land

SEPTEMBER 12, 2023

New customer acquisition and brand exclusions Performance Max has long since allowed advertisers to target net new revenue by bidding higher for new acquisitions, and it recently began rolling out brand exclusions to better control when your ads show for branded queries.

eCommerce 142

eCommerce Retail User-Generated Advertising 142

Neil Patel

SEPTEMBER 8, 2021

In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process. Increase Conversions and Revenue. Clora – Science & Medicine.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136