Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. The growth of SaaS businesses, where retention and renewals are the key to breakeven, not to mention profit.

Gen Z 127

Gen Z Pharmaceutical Customer Acquisition Marketing 127

Businesses Grow

FEBRUARY 13, 2023

Attention in difficult or regulated markets Curated content is especially effective in highly regulated markets. For example, in the pharmaceutical industry, it is agonizingly difficult and expensive to create original content about your drugs and your company. Invitations to teach at universities.

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Search Engine Land

MARCH 29, 2023

For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed. On the map above, the starting category is marketing automation which is highly correlated to other big categories such as digital marketing, email marketing, content marketing, and growth hacking.

Pharmaceutical 94

Pharmaceutical Whitepaper Millennials User-Generated 94

Rock Content

DECEMBER 20, 2023

The transformation included renaming the pharmaceutical division, previously known as Janssen, to Johnson & Johnson Innovative Medicine. This change aimed to mirror a broader transformation within the company, now focusing on health innovations and the most complex challenges in the field.

Transform 52

Transform Pharmaceutical Branding Communications 52

Marketing Insider Group

SEPTEMBER 29, 2020

A pharmaceutical company blog might not sound like a particularly exciting form of content. By giving tips on digital marketing, outsourcing, and managing remote teams, the brand is helping freelancers scale up their operations while feeding back into the Fiverr ecosystem. Breakthroughs by Pfizer. Your Company Blog?

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

As a result, marketers can show relevant Facebook ads to specific organizations, industries or targeted prospects. For example, a pharmaceutical vendor can now deliver coupons or informative content to a doctor who visits Facebook on her desktop.

Pharmaceutical 134

Pharmaceutical Thought Leadership Customer Journey Advertising 134

Econsultancy

FEBRUARY 8, 2022

It has been the catalyst for continued growth for us as an agency given our work with the pharmaceutical supply chain and we’ve switched our focus to deploying and developing smarter digital marketing strategies. What the industry has achieved collectively over the past 18 months is nothing short of exceptional.

Customer 58

Customer Pharmaceutical Transform PR 58

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. The good thing about responsible marketing is that you don’t have to do it alone.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Calvyn Lee Blog

SEPTEMBER 23, 2023

Medical Treatments: Sub-Topic: “Medications and Pharmaceuticals” Sub-Topic: “Surgery and Procedures” Sub-Topic: “Physical Therapy” Sub-Topic: “Alternative Medicine” 6.

Pharmaceutical 130

Pharmaceutical Health SEO Education 130

Litmus

JANUARY 23, 2024

And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Hot tip from Carin: OnceDailyPharma has an entire category devoted to pharmaceutical emails for you to get some inspiration from. Litmus Oh, did you know we have our very own email gallery at Litmus?

Place 87

Place Pharmaceutical Retail Email Marketing 87

Martech

MARCH 28, 2024

At each step of this research for pharmaceuticals, health insurance and treatments, brands have an opportunity to build a relationship that will increase the likelihood of conversions. Consumers who need medical solutions set off on a robust fact-finding and vetting process long before they make purchasing decisions.

Transform 107

Transform Health Pharmaceutical User-Generated 107

Rock Content

NOVEMBER 8, 2023

If they’re all in the same place, which is a content marketplace, the reason is simple: to deliver the best articles, ebooks, websites, social media copies, and anything else necessary within a digital marketing strategy. Specialized content is the Achilles’ heel of many companies.

Pharmaceutical 86

Pharmaceutical Transform CMO SEO 86

Neil Patel

APRIL 12, 2021

Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker. On NeilPatel.com, we write about anything related to digital marketing, including how to create an Instagram bio, how to build backlinks, and even how to help your mobile site rank faster.

Pharmaceutical 131

Pharmaceutical SEO PR Place 131

Content Marketing Institute

OCTOBER 26, 2017

Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. For example, he once worked for a company that provided preclinical research services to pharmaceutical companies. “We

Whitepaper 97

Whitepaper Pharmaceutical Marketing Marketers 97

Rock Content

APRIL 20, 2020

Today, to develop an effective digital marketing strategy, it is necessary to create truly engaging content. The big challenge of a digital marketing strategy is to nurture the consumer with the right content to keep them moving forward in the sales funnel. And one of these options is to create an interactive calculator.

Pharmaceutical 52

Pharmaceutical User-Generated Education Health 52