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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers. For example: If you target Gen Z or millennials, meet them where they spend their time. Your audience’s preferences should also guide your channel strategy.

PR 104
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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. It’s become AmEx’s second-largest customer acquisition channel (second only to partner channels). “At But recently it’s seen startling success with younger age groups.

Gen Z 107
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Why we care about B2B marketing: A guide for marketers

Martech

This includes expanding digital marketing strategies to the metaverse , which could be a great way to connect with millennial and Gen Z buyers as over half of both groups are interested in using the technology, according to a survey from Morning Consult. — to targeted accounts.

B2C 121