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OCTOBER 7, 2023

Attitudinal data , such as survey responses, net promoter scores (NPS), customer effort scores (CES), customer expectations, and preferences. The benefits of a 360-degree customer view The 360-degree customer view serves as a foundation for creating personalized, cross-channel experiences.

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APRIL 12, 2023

A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral market segmentation. It’s dynamic, ad-hoc, and adaptive as it depends on constantly changing variables.

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OCTOBER 7, 2023

Put simply, Insider’s CDP and personalization tools let you tailor the experience of anonymous visitors to increase conversion rates and lower customer acquisition costs. This is a crucial capability if you want to make the most out of your marketing budget since the majority of traffic on most websites comes from anonymous visitors.

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NOVEMBER 8, 2023

Plus, our platform automates the entire data collection process , so these profiles get continuously updated as customers interact with your brand on various channels and platforms. For more details on CDPs and their importance, check out our guide on how CDPs help marketing teams drive growth and efficiency. #2 Social proof.

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