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MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

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NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Survey answers, CRM IDs, and much more.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

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MAY 18, 2020

Transactional Data: a customer’s purchases, return actions, information gathered from payment systems like POS, and transactional activities on eCommerce sites. This data is vital to calculate principal metrics like customer lifetime value (CLV) and return on investment (ROI). DMP (Data Management Platform). CDP vs. DMP.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52