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Aligning martech with your business strategy: Your blueprint for success

Martech

This specificity ensures your martech roadmap directly addresses the nuances of your market, enhancing both relevance and effectiveness. By developing a clear alignment roadmap, the company identified the need for a unified customer data platform (CDP) that integrated data across all touchpoints, enabling personalized marketing at scale.

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Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

GrowMatik

Running an ecommerce store requires not only a lot of effort in the operational, logistics, and other aspects, but also a lot that you should do to improve your customers’ experience. Your marketing campaigns play an important role in forming a good experience for your customers.

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Catching Up with Customers.ai: What’s New in Q1

Customers.ai

Your ability to target and personalize marketing outreach is only limited by your creativity! The contacts you generate with our Website Visitor ID X-Ray pixel come with a full picture of how that customer has interacted with your site! What does this mean in practice?

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Catching Up with Customers.ai – What’s New in Q1

Customers.ai

Your ability to target and personalize marketing outreach is only limited by your creativity! Free Webinar: Watch Now Sendlane Integration Sendlane is a really innovative, exciting marketing automation platform. Launching our direct integration with their platform was a highlight of our first quarter.

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8 proven retention marketing strategies to boost customer loyalty

Use Insider

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Survey answers, CRM IDs, and much more.

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The new blueprint for customer experience: Always on, always listening

Martech

This is where customer data platforms (CDPs) are essential in their ability to offer a centralized repository to aggregate data from a myriad of sources (e.g., CRM, web/email/mobile analytics, social media management, ecommerce, POS, IoT, customer service and chat, survey tools, etc.).

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