Remove Customer Acquisition Remove Gen Z Remove Market Segmentation Remove New Technology
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The marketer’s guide to customer journey orchestration

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About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. KPIs to track: Banner click-through rate, new mobile users.