Hootsuite

OCTOBER 20, 2022

This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. Staying on top of retail trends—especially technology trends—helps you stay one step ahead of the competition.

Retail 104

Retail Shipping eCommerce Law 104

Use Insider

APRIL 12, 2023

A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral market segmentation. These apps are great for boosting customer engagement, adding value to your brand, and driving more conversions.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Martech

APRIL 19, 2023

Image created by Dall-E Why CMOs need to be technology aware The case for CMO engagement in technology was already compelling: Technology enables everything that marketing does. Bad technology choices will impact marketing performance. What today might look like mature and stable technology categories (e.g.,

CMO 107

CMO Customer Acquisition Transform User-Generated 107

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Lead capture, nurturing and scoring models deliver high-quality leads while decreasing customer acquisition costs. Target customers.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117