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The marketer’s guide to customer journey orchestration

Use Insider

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. The key is to analyze conversion rates from one stage of the funnel to the next and figure out what drives customers to take action. Segment: Customers who haven’t made a purchase at all.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. Three in 10 of these have experienced shipping delays, making it the biggest issue cited by consumers. Mobile app downloads rose 31.7%

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The complete guide to chatbots for marketing

Sprout Social

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention.