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Digital Marketing Acronyms Defined

SMA Marketing

CAC Customer acquisition cost (CAC) is a key metric that businesses use to calculate the expenses incurred in acquiring customers and evaluate the profitability and efficiency of their sales. It also stretches into email and social media marketing and some other activities you might need to do.

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Social media KPIs and frequency: Best of the MarTechBot

Martech

As an expert in small-to-medium retailers, I can provide guidance on social media posting frequency and key performance indicators (KPIs) for the marketing team. For a new small-to-medium retailer, it is recommended to post on social media consistently, aiming for at least 3-5 times per week.

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KPI Dashboards & How to Use Them in Your Marketing

Hubspot Marketing

These should, after all, be your key performance indicators behind your business playbook. This dashboard from DataPine is the kind that could be useful to a marketing team in just about any industry that has a high price point -- and, therefore, a high customer acquisition cost. Large Ticket Item Dashboard.

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The Big List of Marketing Objectives

DIY Marketers

Create and implement X new lead generation tactics Target new customers from new markets Generate new leads from website Generate new leads from Facebook Increase lead conversions to customers Measure customer acquisition each month (how many new customers acquired) Measure lead generation metrics.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Building brand mentions and engaging in social media marketing also affect your off-page SEO. Sharing your content on social platforms where your target audience is active increases your visibility. Repurpose your infographics into slides, share your blog posts on social media, and use videos in your email newsletters.

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How to Leverage Your Social Media KPIs to Drive Business Growth

Sprout Social

As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. From tracking how your networks look to social media KPIs (key performance indicators) like engagement rates and follower counts, every section has its purpose.

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B2B Social Media Best Practices for the Integrated Age

Adobe Experience Cloud Blog

Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. This trend is also true in the B2B market.