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Do Chatbots Really Work for Customer Acquisition?

Marketing Insider Group

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. But chatbots for customer acquisition are bigger than Facebook. How Do Chatbots Work for Customer Acquisition?

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How CDPs help marketing teams drive growth and efficiency

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Put simply, Insider’s CDP and personalization tools let you tailor the experience of anonymous visitors to increase conversion rates and lower customer acquisition costs. This is a crucial capability if you want to make the most out of your marketing budget since the majority of traffic on most websites comes from anonymous visitors.

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The marketer’s guide to customer journey orchestration

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A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral market segmentation. Segment: Customers who haven’t made a purchase at all.