Martech

DECEMBER 16, 2024

We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. But what if we let our customers guide us instead of the other way around?

Marketing Strategy 106

Marketing Strategy Customer Transform Marketing Mix 106

Adobe Experience Cloud Blog

MARCH 5, 2018

Buyer journey velocity can help you detect where bottlenecks exist within your sales and marketing process. It can determine overall campaign effectiveness across communications efforts and within target segments , helping your team optimize the marketing mix. Average Touches per Stage Level Conversion.

Marketing Mix 134

Marketing Mix Marketers Marketing Thought Leadership 134

Search Engine Land

OCTOBER 14, 2022

SEO CAC (customer acquisition cost). SEO keyword performance (we’re bringing it back!). On a macro level, one of the things I look at over time is whether there’s any correlation between increased SEO traffic and lower customer acquisition cost (CAC) on other channels. SEO customer acquisition cost.

SEO 96

SEO Non-Profit Customer Acquisition Analytics 96

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Bannerflow

APRIL 6, 2023

For example, is it more beneficial to focus on building brand awareness and increasing the number of potential customers using your products and services or is it more important to focus on retention and customer success to reduce churn. The post Top Challenges and Focus Areas for Marketers in 2023 appeared first on Bannerflow.

Transform 52

Transform Customer Acquisition Marketing Mix Marketers 52

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Use Retainer vs. Project Contracts.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Use Retainer vs. Project Contracts.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40