article thumbnail

How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them

Hubspot Marketing

Since marketing-sourced pipeline is inbound, the conversion to revenue should be consistent and strong. CAC (customer acquisition cost) : Track this over time. Rising costs can indicate diminishing returns on marketing programs — or show that it’s time to explore new markets.

article thumbnail

Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. To put it simply, a GTM strategy serves as your roadmap for introducing a new service or product to the marketplace. Entering a new market with an existing product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Big List of Marketing Objectives

DIY Marketers

But after trying on dozens of definitions and distinctions in my marketing plan, I’ve found these definitions work best and make for reating very clear marketing objectives, Where Do Marketing Objectives Come From? Marketing Objectives For New Customers and Lead Generation.

article thumbnail

How to Use Social Media for Small Business: 11 Simple Tips

Hootsuite

With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Take the time to create a social media plan right upfront. eMarketer found that more brands use Facebook for customer acquisition, but Instagram for social commerce.

Food 145