How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter to Them
Hubspot Marketing
NOVEMBER 1, 2022
Since marketing-sourced pipeline is inbound, the conversion to revenue should be consistent and strong. CAC (customer acquisition cost) : Track this over time. Rising costs can indicate diminishing returns on marketing programs — or show that it’s time to explore new markets.
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