Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Use Insider

JANUARY 19, 2024

What is predictive marketing? Predictive marketing is the practice of analyzing customer data to predict future behaviors and preferences. It relies on AI and machine learning and enables businesses to create targeted, relevant, and personalized marketing strategies. But it’s not just about being relevant.

Customer Journey 52

Customer Journey Customer Acquisition Marketing Marketers 52

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2C 117

B2C Whitepaper Marketing Marketers 117

Rock Content

APRIL 30, 2020

SEO is a key Digital Marketing strategy. Your site, blog, or e-commerce become more well-known, resulting in authority in the market, a greater number of visitors, and increased conversion opportunities. SEO plays a role in SEM (Search Engine Marketing), which covers all search engine strategies, including paid ads and sponsored links.

SEO 81

SEO User-Generated Digital Marketing Communications 81