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The marketer’s guide to customer journey orchestration

Use Insider

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. The key is to analyze conversion rates from one stage of the funnel to the next and figure out what drives customers to take action. The number is even higher among younger consumers.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

As a result, typical customer acquisition costs for brands selling on Amazon has risen from a 15% equivalent transaction fee per order to ones that are typically more than 20%. The Digital Transformation Monthly. Employment & recruitment. Marketing salaries bounce back above pre-pandemic levels as vacancies rise in 2021.