Customer Journey Customer loyalty Customer Marketing Product 
Marketing Insider Group
NOVEMBER 30, 2021
While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. What is Customer Marketing? Benefits of Customer Marketing.
OnPassive Marketing
SEPTEMBER 10, 2022
There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing. Customer Marketing Definition. Push Marketing.
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Adobe Experience Cloud Blog
FEBRUARY 28, 2017
Marketing leaders must strategically market—allocating people and program dollars—across each stage of the lifecycle in order to thrive today and in the future. Let’s take a closer look: It’s Time to Implement Adoption Marketing. Entirely stop marketing to their new customer. How can you do that?
Base.ai
APRIL 19, 2023
So, first off, although it may be obvious to some, here’s an answer to a question I was kind of afraid to ask when I first entered the realm of customer marketing: What’s the difference between Upsell, Cross-Sell and Expansion? Expansion typically involves creating new products or services or entering new markets altogether.
Adobe Experience Cloud Blog
JULY 3, 2018
When talking about customer lifecycle marketing, we need to take into consideration the main stages that take a buyer from the first acquaintance with your product or service through purchase, loyalty, and retention. Customer Lifecycle Stages. This is when a customer begins the relationship with your brand.
Base.ai
OCTOBER 23, 2018
Let’s begin with the jobs to be done – what do companies strive to achieve with customer advocacy? The 3 R’s and customer social selling are the easiest ways to show quick results, and the least capitalized upon. All have clear tracking to show customers’ impact on lead conversion and deal closure.
Sprout Social
OCTOBER 30, 2023
The 1-to-1 marketing and revenue connection To help get buy-in for the value of customer relationship marketing, tie your efforts directly to potential revenue gains. Here are three tangible ways you and your team can build customer relationships that equal more engagement, conversions and revenue.
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