Remove Customer Journey Remove Customer loyalty Remove Marketing Remove Succession Management
article thumbnail

How to Drive Customer Success With Interactive Content

Digital Marketer

What if I say your company’s success relies on someone else’s success? Today’s market is customer-centric, and the top-performing organizations are those that focus on customer success more than their competitors do. However, customer success is more than just fulfilling customer needs.

article thumbnail

What is customer experience and why does it matter?

Martech

Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. More specifically, we’ll cover: Why is customer experience important?

Customer 142
article thumbnail

Customer Service and Success: What they are and why marketers should care

Martech

Customers who feel supported — and seen — are more likely to stick around. On the flip side, if your customers feel neglected or have a poor service experience, they’ll leave — and probably won’t come back. . In B2B marketing, caring for customers is often referred to as “customer success.”