Adobe Experience Cloud Blog

SEPTEMBER 26, 2017

At the same time, message consistency throughout the customer journey is also an important part of communicating clearly. These two opposing forces are part of what makes building successful marketing campaigns challenging, especially if you’re just starting out. The 4 Stages of Customer Awareness. Aware to Thinking.

Customer Journey 134

Customer Journey Customer Non-Profit eCommerce 134

Adobe Experience Cloud Blog

DECEMBER 27, 2016

As we have always maintained, holiday marketing isn’t just limited to the retail and travel industries, and it’s not just reserved for winter holidays. Marketers across all industries such as consumer technology, higher education, and financial services can benefit from strategic holiday marketing throughout the year.

Customer Journey 110

Customer Journey Customer Thought Leadership Retail 110

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

You can usually get to this understanding through technology—for example, you could use the insights from customer success software, your CRM, and your marketing platform. Once a customer is fully adopted (and happy), this is when you can begin to think about selling additional products or services.

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Customer Marketing Customer Thought Leadership Marketing 131

Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. Think of the standard customer journey map as your base lens.

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Customer Journey CRM Promotion Whitepaper 52

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. The Ambassador. The Maverick.

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Transform Customer Journey Thought Leadership B2C 115

Adobe Experience Cloud Blog

MARCH 5, 2021

At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. The Ambassador. The Maverick.

Transform 66

Transform Customer Journey Thought Leadership B2C 66

Adobe Experience Cloud Blog

JUNE 21, 2019

For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. If done well, that can lead to winning—also known as accelerated buy cycles, reduced marketing costs, increased customer loyalty, and increased revenue. Where we are today .

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B2C Customer Journey Customer loyalty Thought Leadership 133